Grab the Accelerator before this hits zero 👇🏽 & get a free seat at my Q&A call!
Picking your online program topic should feel exciting — not like a high-stakes guessing game. But it’s the part that keeps most therapists stuck.
Introducing the...
The Aligned Idea Accelerator
Learn how to pick a profitable program topic that’s set to succeed, without breaking board rules, burning out, or staying stuck in analysis paralysis.
All in under an hour!
Snag it before it disappears at midnight AEST on Sunday 31st of August
Get your hands on The Aligned Idea Accelerator before midnight AEST on Tuesday 19 August and you’ll also get a FREE 60-minute live group Q&A call with me in early September.
Bring your half-baked ideas, your “is this in scope?” worries, and your “would anyone buy this?” doubts, and I’ll answer as many questions as I can!
You’ll leave feeling confident in your direction, clear on your next move, and inspired by the real-time breakthroughs happening for other therapists in the (virtual) room.
Can’t make it live? No problem — I’ll send you the replay!
You know you want to diversify your therapy income with an online program…
But figuring out what topics are allowed, what’s aligned, and what’s actually worth your time?
Yeah, that part’s tough.
This is the point where so many therapists get stuck and powerful ideas, ones that could change lives, get quietly shelved in the name of “playing it safe.”
It’s not because you don’t have enough to say.
Heck, you’re sitting on a goldmine of knowledge, have years of clinical experience, and lived wisdom.
Ask you about something you’re passionate about? You could riff for hours.
But turning that into a scope-safe program idea that people will actually buy? That’s where it gets sticky — and so your brilliance stays locked in your head (or buried in a half-finished Google Doc).
The truth is, you can’t build momentum if you’re still stuck on the starting line.
And until you’ve nailed your program topic — one that’s safe, aligned,
and actually worth building — everything else stays on hold.
No online program. No second income.
No honing in on the thing you’re most passionate about teaching.
So let’s fix that.
I’ve got your back — with my proven step-by-step process designed for therapists, by a therapist.
In just 60 minutes, you’ll:
Land on a program idea that’s aligned with your values and ethics, and won’t set off alarm bells with your regulatory body
Get crystal clear on the difference between therapeutic and psychoeducational content — so you know exactly what you can and can’t teach in your program
Learn how to use AI to clarify your ideas and make therapist-safe decisions faster (when you join, I’ll give you an “AI Agent” I built to make this process faster and funner than ever. And yes, it’s as cool as it sounds!)
Get excited to turn your idea into something real, with a clear path forward (no guesswork required)
Grab the Aligned Idea Accelerator before midnight AEST Tuesday 19 August and you’ll also get a FREE 1-hour live group Q&A call with me, in early September.
It’s a focused, action-oriented session where we tackle your trickiest idea questions head-on, swap insights with other therapists on the same path, and spark fresh possibilities you might never have considered.
Join the tens of thousands of therapists who love my courses and programs!
Aligned Idea Accelerator is for you if...
You’ve been circling the same 3 program ideas for months, and now they all sound equally boring and/or terrifying
You’re 97% sure you’re allowed to teach a topic you have in mind… but are also scared someone’s going to report you
You know you’ve got something valuable to say, you just have no idea what people would actually pay for
You’re sick of advice from business coaches who don’t understand regulation, scope, or what it actually means to be a health professional
You're ready to make a decision — not five more colour-coded lists of possible topics you’ll overthink until 2027
Aligned Idea Accelerator follows a structured process to help you make a smart decision — one that protects your scope, aligns with your values, and has the potential to make you money (without burning you out or getting you in trouble).
Stop circling your options and finally start building.
1:1 work isn’t sustainable long-term...
Here’s why online programs are one of the smartest moves therapists and health professionals can make right now:
We’re regulated to the point of absurdity.
Therapists get policed for posting anxiety tips during mental health week. Online programs offer a way to sidestep the red tape and share what you know — ethically, safely, and without getting yourself reported.
Demand for online programs is skyrocketing.
The online course market is projected to hit $1 trillion by 2032. People want flexible support they can access anytime. And guess what? As a therapist, you already have the skills!
You don’t need another qualification.
You already know how to educate, guide, and support. What you need is a way to package it in a way that’s legal, safe, and sustainable.
More income. More impact. More work-life balance. Yes please.
Earn more, see fewer clients, and finally get back your time, energy, and headspace.
The cost of living is up — and your clients are feeling it.
Not everyone can afford 1:1 support right now, even when they really need help.
Online programs offer a more accessible option for your community — so you can support more people, create real impact, and still honour your own time and energy.
I’ve taught thousands of therapists how to choose a program topic that actually sells
(because FYI: not all ideas are good ideas!)
Whether you’re a psych, OT, social worker, or health professional trying to untangle the ethics and scope of your online program — this is the place to start.
You already know your stuff. You just need a way to turn it into something teachable, ethical, and worth your time and energy.
For just $27 AUD you’ll get:
The Aligned Idea Framework
A 4-part mini-course to help you land on the right program idea, fast. No more overthinking, self doubt and second guessing.
Clarity Companion Workbook
Guided prompts and space to map out your thinking, make aligned decisions, and capture insights as you go through the process.
Scope & Sanity Filter Guide
Pressure-test your program idea against safety, ethics, and alignment, and see whether it’s actually worth building.
Clara – your Scope-Safe Brainstorm Buddy
A custom-built AI tool to help you validate your idea in mere minutes.
PLUS get these BONUSES to fast-track your progress:
Therapy vs Education Checklist
Spot the difference between therapy and education, so you don’t cross professional boundaries and land in hot water with your regulatory body.
Scope-Safe Program Idea Vault
Real-life programs examples to spark ideas, and show other therapists what’s possible
The Boundaried Offer Builder
A tool to make sure your offer fits your energy and capacity (Because if it doesn’t?! Your idea is unsustainable!)
The cherry on top? You’ll get lifetime access to everything so you revisit the process every time you create something new.
Hi! 👋 I’m Dr. Hayley Kelly.
Clinical Psychologist. PhD holder. Coach. Keynote speaker. Host of the #1 Apple podcast, Therapists Rising.
On paper, I had the dream career as a therapist.
In reality?
I was burnt out, boxed in, and an emotional wreck.
I’d hit an income ceiling.
My mental health was tanking.
And I was so over being policed for trying to make a real difference.
Everything changed (for the better!) when I landed on a clear idea for my first online program.
That single decision opened the door to a completely new way of working — one that felt sustainable, ethical, impactful, and turned out to be super profitable!
Since then, I’ve:
Helped over 10,000 therapists (and counting)
Made more money than I ever could 1:1, all with my integrity and ethical compass in tact
Taken a six-month international working holiday with my family
Retired my husband from his soul-sucking 9-5
Created a work life I actually love, and that fuels me instead of drains me.
And now?
I’m handing you the exact process I used to choose that first winning idea.
So you can stay in your regulatory body’s “good books” while you build a profitable program that changes lives — including yours! — outside of the therapy room.
Got Questions? I’ve got answers.
What if I can’t make the live bonus Q&A call?
No stress! I’ll send you the replay, so you can watch (and rewatch) whenever it suits you.
Even if you can’t join live, you’ll still get heaps of value from hearing other therapists’ questions, the feedback they receive, and the ideas that get sparked during the session.
Many of our students say they learn just as much from listening to Q&A calls, as they do from asking their own questions.
Remember: This FREE bonus is only available if you purchase before midnight AEST Tuesday 19 August.
I’ve done courses like this before. How is this different?
Because this one’s by therapists, for therapists. We understand the ethical fears, the legal red tape, and the rules we’ve been told to follow. You won’t get generic advice that forgets you’re bound by boards or values. This is therapist-specific strategy that gets the nuances, and shows you how to move forward.
What if I already have an online program but no one’s buying it?
Perfect. This is exactly for you. The Aligned Idea Accelerator, and all your bonus tools, will help you figure out why it’s not landing — and how to reposition it so it actually connects with the people you made it for.
What if I don’t have a fully formed idea yet?
Even better. This is designed to help you choose and refine your idea — before you waste weeks (or months) building something you’re not confident in. Clarity first, always.
I’m not good with tech — will I be able to use Clara, the AI Agent 🤖?
Yes! It’s super simple to use. If you can type into Google, you can use this. Plus, I’ll walk you through it during The Aligned Idea Accelerator!
I don’t have time to do the mini-course at the moment. How long can I access it?
You’ll get lifetime access to everything — so whether you’re juggling clients, kids, or just need to go at your own pace, you won’t miss a thing.
PLUS, when you create more online programs in the future (trust me, you’ll want to!) you can use the mini-course and tools to validate or refine your next idea!
Still wondering if this is for you?
You’re done trading your sanity (and Saturdays) for billable hours, and you’re ready for a second income stream that won’t get you hauled in front of your board
You’ve been stuck in a loop with the same program ideas for months, and are getting nowhere quickly
You want guidance from someone who gets what it’s like to practice as a regulated health professional (because she is one!)
You want a therapist-specific formula to land on a sellable and safe idea — in under an hour, please and thank you
You’re curious about online programs but don’t want to waste time or risk your registration.
Let’s take the guesswork out of your next move.
You’ve got the skills. You’ve got the ideas. Now it’s time to pick a program topic that’s actually worth building — without the drama, the doubt, or the “maybe later” spiral.
🚨 The Aligned Idea Accelerator will disappear at midnight AEST on Sunday 31 August — and if you grab it before midnight AEST Tuesday 19 August, you’ll also score a FREE 1-hour live group Q&A call with me! 🚨
This is your sign to stop circling and start creating the thing you know you’re meant to share.
